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MyPetGo’s initial app had a lot of potential, but users found it confusing, visually inconsistent, and difficult to navigate. As they prepared for a wider rollout, they needed:
A visual identity that felt friendly, modern, and trustworthy
A UX overhaul to reduce friction and simplifying health data.
A better onboarding flow to keep new users engaged.
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Our Solution
We took what was clunky and confusing, and transformed it into something pet owners could trust and actually enjoy using.
Brand Refresh
Brighter, friendlier, and more consistent across the app.
UX Overhaul
Cleaner navigation, less friction, and a clearer hierarchy.
Simplified health insights
Turned messy data into visual cues that make sense fast.
Gamification feature
Included badges & rewards based on regular activity.
Onboarding made easy
Helped users get started with zero overwhelm.
Prototype
Polished the flow with real feedback from real users.
Results & Impact
• A completely redesigned app that feels like a trusted wellness companion
• Clearer health insights = more confident pet owners
• Better retention and engagement through simplified UX
• A scalable design system ready for future features
If world-class design and meticulous attention to every detail is what you're looking for, then you're in the right place.